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Thoughts on Tuesday’s Apple Event

I watched the live stream of Apple’s big event on Tuesday which is rare for me. I don’t usually watch them live but I figured this one would be time well spent. I was the first from the new Apple Park campus and the tenth anniversary of the iPhone. Just some of my initial thoughts.

  • These types of events always try to get you (and me) to emotionally attach to the products and company. Apple does this better than anyone and this event was hitting on all cylinders. By the end of the event I (emotionally) wanted every product in order to improve my life.
  • Intellectually, while every product could improve my life, at least in theory and superficially, only one might get added to my gadget collection in the next year.
  • I don’t think it was possible to not mention Steve Jobs during the event and I don’t think it went overboard either. Tim Cook was a bit emotional talking about Steve in the beginning. While they may not make every decision based on “what would Steve do?”, I think the people who knew him will work to respect his legacy while they are at Apple.
  • For me, the Apple Watch Series 3 was the strongest product introduced at the event. While I don’t see myself needing LTE I can see many people who would want it. They added it without increasing the size of the watch case. They didn’t mention the price of the cellular plans on stage, but Verizon and AT&T announced $10/mth plans.
  • I don’t see myself getting an LTE watch. When I don’t have my phone with me I don’t want to get calls or stream music.
  • I have the original Apple Watch (Series 0?) and it may be time for me to upgrade. I’ll get a brighter screen and two processor upgrades for better performance. I had hoped the Series 2 would remain as the low-end model but it looks like the Series 1 remains in that role.
  • The Apple TV is an easy pass for me. I don’t have a 4K TV, so it gives me nothing.
  • The iPhone 8 has some nice enhancements. A better display, a new processor (A11 Bionic), yes “Bionic”, 4K video at 60FPS along with other camera enhancements, especially on the Plus model.
  • The iPhone X (Tim called it “Ten”, not “X”) is, in my opinion, worth the $300 bump over the 8 Plus if you can afford it. A gorgeous screen and design, face recognition and a better camera system (OIS on both lenses).
  • I expect the iPhone X to be constantly backordered at least through the end of the year.
  • As much as I like the new phones, I’m sticking with my 6S. It’s just a phone and this one works as well today as it did on Monday. Yes, it’s now two generations old. So what? I’m not so young either.
  • If I needed a new phone (or you need one) I’d consider the iPhone SE which seems like a great value. If you like big phones then that’s mot a good option. I’d also look a refurbished or used iPhone 7 (or 7 Pluses). If you search Apple’s website you’ll see the iPhone 7 & 7 Plus are being sold at a reduced price. That’s probably just until they iPhone 8 launches or they run out.


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